The Sanctuary Beach Resort
Connect to Something Greater.
Tucked between the rolling dunes and the Pacific Ocean, The Sanctuary Beach Resort offers an immersive retreat into California’s wild coastline. As the resort prepared to unveil newly renovated guest rooms, ownership sought a brand evolution—one that would elevate the legacy of the property while signaling its transformation to a new, discerning audience. Destination Decoded was engaged to lead a full-scale brand repositioning, rooted in the resort’s singular natural setting and the restorative rhythm of its surroundings. Our work encompassed a renewed brand vision and positioning, defining brand pillars, copy direction and tone of voice, a refreshed identity system for the resort and spa, collateral suite, and website design.
- Brand Architecture
- Brand Identity Refresh
- Visual Identity
- Spa Identity
- Guest Journey Design
- Service, Operations, and Talent & Culture Planning & Design
- Wayfinding & Signage
Photos courtesy of The Sanctuary Beach Resort
A Sanctuary to Disconnect and Reconnect
Drawing from the elemental beauty of Monterey Bay, we shaped a brand narrative that centers nature as both the backdrop and the healing force behind the guest experience. The result is an identity that feels at once grounded and transcendent—an invitation to return not only to the sea, but to oneself.
A New Graphical Journey
Greeting you with the serenity of nature, the promise of unforgettable moments, and connections made, The Sanctuary goes beyond boundaries.
A Return to Oneself
Beyond restorative wellness experiences and warm hospitality that makes every visit feel like a return to home, this is about finding serenity within the soul.
