Faena District Miami Beach

Defining a new hospitality icon.

The team behind Destination Decoded supported the launch of Faena District Miami Beach, Faena Hotel, Casa Faena, Faena Forum, Faena Bazaar and the integration of Faena Hotel Buenos Aires. The work spanned two years and included customer experience journey work, branding and collateral, OS&E selections, editorial and communications strategy. The outcome set a new benchmark in placemaking and established Faena as a globally sought after brand at the intersection of luxury and lifestyle.

  • Branding
  • Customer Journey Design
  • Launch Strategy
  • Marketing and Commercial Strategy
  • Content Strategy
  • Event Strategy
  • Editorial and Communication Strategy
  • Residential brand strategy
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Placemaking like no other

The Faena District Miami Beach is made up of over one million square feet of space spread over nine components contained within the neighborhood. The District contains over 100 residential units in addition to 209 hotel keys divided amongst the ultra-luxury Faena Hotel and the boutique hotel Casa Faena.

A world unto itself

Los Fuegos

The team behind Destination Decoded led the branding, visual strategy, marketing, strategic partnerships, community engagement and communications strategy for Faena District Miami Beach’s portfolio of one of a kind outlets.

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