Reimagining a classic deco identity.

The team at Destination Decoded worked with Cadillac Hotel & Beach Club to recreate a 2021 Crest for the property. This branding redevelopment was guided by research into the unique history of the building and the surrounding areas of Miami beach. The crest was inspired by the historic art deco building by famed architect Roy France, as the design is a visual storytelling and an homage to the rich history of the property. Together with the property team, Destination Decoded has helped to implement the new crest design into the branding of the hotel moving forward.