Mandarin Oriental, New York
Developing and launching NYC's most exclusive suite.
The team behind Destination Decoded worked with the management and ownership group of Mandarin Oriental, New York to develop a marketing and commercial strategy to position the property as #1 in RevPAR within their competitive set. The work included creating a new hyper-exclusive suite concept, and a layered partnerships and experiences strategy including Dior Cabine, Whitewall Magazine rotating art exhibitions, and Soundtrack of New York sound partnership with SOL Republic among others.
- Placemaking
- Partnership Integrations
- Product Development
- Launch Strategy
- Marketing
- Commercial Strategy
Photos courtesy of the Mandarin Oriental, New York
Our Approach
The Challenge
The ownership and property leadership challenged the team to develop a strategy that would reposition the asset as the RevPAR leader within the highly competitive NYC Five Stars hotel market.
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