The Fifth Avenue Hotel
A Return to Luxury in New York City.
Destination Decoded supported The Fifth Avenue Hotel's pre-opening and post-opening marketing and brand strategy. The team developed this historic hotel’s guest journey design and launch strategy while operationalizing the brand experience, staffing guidelines, and recruitment strategy, in addition to supporting its integration into Leading Hotels of the World and as a Virtuoso preview property.
- Branding Strategy
- Marketing Strategy
- Operational Integration
- Culture
- Launch Strategy
- Guest Journey
A Deeply Personal Experience
The Fifth Avenue Hotel’s unique brand and vision were translated into exceptional and deeply personal guest moments. The Martini Ritual has been lauded by press like Condé Nast Traveler and New York Post; and the signature Butler that offers a personalized welcome and service to each and every guest.
