The Morrow Hotel
NoMa’s Newest Destination.
Destination Decoded worked alongside the ownership, interior designer, management company, food and beverage partner, and branding agency to support the opening strategy of The Morrow Hotel, a new vibrant destination in D.C. Through the year-and-a-half project, Destination Decoded developed the guest journey brand pull-through work and supported the development of the pre-opening strategy, OS&E selects, uniform design, brand identity execution for the hotel and restaurants, recruitment of sales and marketing staff members and RFP’ing, and hiring of local and national public relations agencies.
- Pre-Opening Consulting
- Visual Strategy
- Material Development
Photos courtesy of The Morrow Hotel
Exceptional Experiences
Part of an up-and-coming neighborhood, The Morrow Hotel needed to establish itself as an equally groundbreaking hotel. Destination Decoded guided the stakeholders through the process of creating a guest journey and helped create its most notable characteristics.
Visuals that Inspire
The look and feel The Morrow Hotel came to life through executing the brand’s visual strategy through architectural and lifestyle photography
