A New Era for an Art Deco Icon

Winter Haven Hotel, Autograph Collection has embodied the historic charm of Miami Beach since 1939, and Destination Decoded took inspiration from the property's rich history, distinct architectural elements, and Miami Beach's iconic Ocean Drive to reposition the hotel after its renovation. The new branding, expressed through a sunny visual identity and social media strategy, captures the iconic elegance of 1950s leisure destinations and reinterprets it through the idyllic lens of life in Miami Beach.