Team

We believe the best creativity comes through collaboration.


Our subject matter experts have worked together over the past decade to create success for leading brands including Faena Hotels & Residences, HHM, Mandarin Oriental Hotel Group, Sage Hospitality Management, WeWork, Alfred, and St. Regis Hotels & Resorts.


Benjamin Sinclair

Benjamin Sinclair

Founder + CEO

Benjamin's experience in luxury and lifestyle consumer brands has allowed him to develop a unique set of market disrupting skills focused on brand development, marketing, UX design, communications, sales leadership, operations and community building. Benjamin has a passion for creating immersive customer journeys while developing brand identity and strategies based on an authentic and uncompromising approach. Benjamin has established road maps, both within start-up entrepreneurial environments and corporate settings, designed to align culture and engage a matrix organization to achieve shared success. Benjamin has led successful organizations across some of the world’s most talked about brands, including: WeWork, Faena Hotels & Residences, Mandarin Oriental Hotel Group, St. Regis Hotels & Resorts and Four Seasons Hotels & Resorts.


Jessica Seasholtz

Jessica Seasholtz

COO + Partner

Jessica holds more than 15 years of experience in marketing and communications, both in corporate and in-house roles, with expertise in hospitality, food and beverage, spa and wellness, music and theater venues. Jessica is recognized for her high-performance tactics and skill for taking creative ideas, partnerships and content and translating them into revenue-driving marketing across brand channels and platforms. Jessica enjoys finding mutually beneficial ways to drive awareness and support fundraising for charitable causes with her clients. Jessica has developed brands and unique marketing strategies, organized pre-opening and the launch of two hotels and restaurants, including a holistic spa and wellness center, art center and residences. Jessica has collaborated with some of the industry’s most recognized brands, including Sage Hospitality Management, Faena Hotels and Residences,and Mandarin Oriental in New York City.


Mariana Pariani

Mariana Pariani

Creative Director

Mariana is a seasoned Creative Director and Brand Strategist. For the past 15 years her focus has been on the luxury and lifestyle industries, as well as the entertainment and cultural sectors. Using a holistic and collaborative approach, combined with more than twenty years of experience in branding, editorial and digital design, her work has helped individuals, organizations and institutions to develop and bring their visions and ideas to life. Mariana is a Graphic Designer graduate from the University of Buenos Aires and a Type Design graduate from The Cooper Union in New York. Mariana has worked with clients such as Faena Hotels, 1 Hotel Miami Beach, The Vines of Mendoza, Design Miami, Museums of Buenos Aires, and Faena Art, among others.


Haley Grow

Haley Grow

SR. ART DIRECTOR

With a passion for transforming ideas into captivating visuals, Haley brings nine years of experience to the canvas of creative design. Throughout Haley’s career, she has crafted branding, print materials, digital campaigns, and corporate identities for renowned brands, including Amazon, L'Oréal, Deloitte, KPMG, Showtime, ADP, Polaris Snowmobiles, and General Mills. Melding innovation with artistry, Haley has honed her skills to sculpt meaningful brand narratives that resonate with audiences. Haley uses the power of design to elevate brand experiences and drive results, with meticulous attention to detail. In an ever-evolving design landscape, Haley strives to stay at the forefront of industry trends to push the boundaries of creativity.


Nicole Sinclair

Nicole Sinclair

Head of Hospitality

Industry leader with over 30 years of Operations, Hospitality and People Leadership experience within a variety of international business environments. Nicole is a cultural architect focused on creating engaging team member and consumer journeys that drive growth, loyalty and profitability across the hotel, technology and real estate industries. Her passion is building and transforming teams to deliver unique branded experiences from start up through to operational excellence. Nicole’s background includes international luxury and lifestyle hotel leadership, Six Sigma, executive recruitment and product development for some of the most respected brands.


Mélina   Salem

Mélina Salem

Account Manager

Mélina is an experienced account manager with a passion for projects that require both conceptual and analytical thinking. She’s committed to developing innovative and compelling creative content that resonates with audiences. Her goal in her professional endeavors is to drive growth and facilitate the creation of impeccable creative work that is backed by strategy and creates cultural impact on behalf of brands.


Maria  del Mar Santander

Maria del Mar Santander

Account Manager / Project Coordinator

With a decade of entrepreneurial experience, Maria del Mar has co-founded two businesses—a fitness studio brand and an e-commerce brand. Throughout her journey, Maria del Mar has primarily focused on marketing and relationship building, crafting strategies to engage and satisfy clients. In addition to overseeing her ventures, Maria del Mar has also worked as a consultant for startups, assisting them in positioning their brands and products for success in competitive markets. Maria del Mar is passionate about creativity and dedicated to ensuring businesses thrive through strategic marketing and exceptional client experiences.


Heather Eadie

Heather Eadie

Account Manager / Project Manager

Heather’s introduction to hospitality was with Starwood Hotels & Resorts - and she’s been obsessed with the industry since! With nearly a decade of experience working with brands like Marriott International, Hyatt Hotels & Resorts, and Palm Beach Tan, Heather seeks creative and strategic marketing solutions to stand out in competitive spaces. Heather is a lifelong learner passionate about relationship building, project management, and digital marketing.


Lexi Ortiz

Lexi Ortiz

Account Manager / Project Manager

Lexi is a highly-organized and motivated Account & Project Manager with a demonstrated track record of building relationships with clients, developing successful marketing campaigns, and managing teams of account executives. Since being in the industry for the past 7 years, she has gained a wealth of skills and knowledge in marketing strategies, media planning and problem-solving. With several years of experience working with top hotel management groups, she’s had the opportunity to collaborate with various departments to achieve strategic objectives and meet client KPIs.


Nazli Flores

Nazli Flores

Copywriter

Nazli’s pursuit of unearthing details in all aspects of storytelling drives her to bring brand visions to life. With years of experience in brand marketing, brand development, and photography, she aims to make storytelling as clear as it is creative. She is a graduate of the Savannah College of Art and Design and Liberty University, where she pursued degrees in both Writing and Public Administration, with a focus on Nonprofit Management. Her work in the nonprofit space inspired her love for travel and hospitality, while her previous work with brands in the outdoor space and hospitality industry remind her of the importance of personalized experiences.


Iris  Garrido

Iris Garrido

DESIGN COLLABORATOR

Iris is a creative activator with 10 years of experience in brand and concept creation, as well as digital design with a strong focus on visual storytelling. Iris holds a background in advertising and has a keen eye for capturing unique creative potentials. Her collaborations contain a special signature that is strategic yet inspirational - going beyond functionality to get to the “soul” of the project. Iris is an Art Direction graduate from Miami Ad School and has worked in London, Miami and New York City.


Sebastián Gagin

Sebastián Gagin

Design Collaborator

Sebastian Gagin is a senior Graphic Designer graduate cum laude from the University of Buenos Aires, where he was also a teacher. With over 10 years of experience, and a keen eye for detail, his practice explores the intersection of design, illustration, maps, wayfinding, sustainability, typography, books, posters and experiments to touch minds and hearts. Sebastian lives and works in Argentina, with projects from all around the world.


Karina Cukierman

Karina Cukierman

Design Collaborator

Karina is a senior Graphic Designer graduated from the University of Buenos Aires. For the past 15 years she has worked on international agencies and design studios where she focused on the development of digital projects ranging from websites and apps, product launches and marketing campaigns, to motion graphics and branding, becoming an expert on the deployment of visual systems in the digital realm. She is based in Argentina, from where she collaborates in design projects from around the world.


Nilou Motamed

Nilou Motamed

Content Collaborator

Nilou has been shaping the conversation in food and travel for more than 20 years. Nilou was named editor-in-chief of Time Inc’s Food & Wine, overseeing editorial operations and content for all franchises and partnerships. Previously, Nilou directed Travel + Leisure’s culinary and restaurants coverage, instigating various specials combining print, digital, social, and broadcast in a global food platform. She has been named one of AdWeek’s 30 Most Influential People in Food.


Richie Hell

Richie Hell

MUSIC COLLABORATOR

Richie is a world-renowned artist, known for his immersive music creations which often push the bounds of creativity. Born in Buenos Aires, Argentina, where he’s widely known both as a DJ and producer, he arrived in Miami in 2015 and quickly became a favorite at clubs and festivals. Today, Richie curates music experiences and playlists for our clients, filling spaces with intercontinental rhythms, universal beats, and shamanic influences.


Zoe Lukov

Zoe Lukov

Art & Culture Collaborator

Zoe is a curator and writer. A founding board member of Desert X, most recently she was chief curator for Faena Festival, where she organized the programming of new commissions, films, talks, and performances.. She has worked in curatorial and project management roles for Prospect 3, MOCA Los Angeles and Jeffrey Deitch Inc. and was a 2010-2011 Fulbright scholar in Colombia.


Bridget Phillips

Bridget Phillips

Spa & Wellness Collaborator

Bridget was introduced to the spa, fitness and wellness industry over 20 years ago. She specializes in pre-openings, feasibility and concept reports, marketing, and operations and working in collaboration with teams and creating a vision that becomes a reality. Bridget has collaborated with an array of world-renowned brands such as St Regis Hotels & Resorts, Wynn & Encore Resorts, Faena Hotel & Residences, and Loews Hotels & Resorts. Creating cutting edge and innovative wellness platforms is Bridget’s passion. She is motivated and intrigued by the ever-evolving industry trends and sharing this knowledge with like-minded individuals.

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