Team
We believe creativity comes through collaboration.
Our subject matter experts have worked together over the past decade to create success for leading brands including Faena Hotels & Residences, HHM, Mandarin Oriental Hotel Group, Sage Hospitality Management, WeWork, Alfred, and St. Regis Hotels & Resorts.
Benjamin Sinclair
Founder + CEO
Benjamin's experience in luxury and lifestyle consumer brands has allowed him to develop a unique set of market disrupting skills focused on brand development, marketing, UX design, communications, sales leadership, operations and community building. Benjamin has a passion for creating immersive customer journeys while developing brand identity and strategies based on an authentic and uncompromising approach. Benjamin has established road maps, both within start-up entrepreneurial environments and corporate settings, designed to align culture and engage a matrix organization to achieve shared success. Benjamin has led successful organizations across some of the world’s most talked about brands, including: WeWork, Faena Hotels & Residences, Mandarin Oriental Hotel Group, St. Regis Hotels & Resorts and Four Seasons Hotels & Resorts.
Jessica Seasholtz
COO + Partner
Jessica holds more than 15 years of experience in marketing and communications, both in corporate and in-house roles, with expertise in hospitality, food and beverage, spa and wellness, music and theater venues. Jessica is recognized for her high-performance tactics and skill for taking creative ideas, partnerships and content and translating them into revenue-driving marketing across brand channels and platforms. Jessica enjoys finding mutually beneficial ways to drive awareness and support fundraising for charitable causes with her clients. Jessica has developed brands and unique marketing strategies, organized pre-opening and the launch of two hotels and restaurants, including a holistic spa and wellness center, art center and residences. Jessica has collaborated with some of the industry’s most recognized brands, including Sage Hospitality Management, Faena Hotels and Residences,and Mandarin Oriental in New York City.
Mariana Pariani
Creative Director
Mariana is a seasoned Creative Director and Brand Strategist. For the past 15 years her focus has been on the luxury and lifestyle industries, as well as the entertainment and cultural sectors. Using a holistic and collaborative approach, combined with more than twenty years of experience in branding, editorial and digital design, her work has helped individuals, organizations and institutions to develop and bring their visions and ideas to life. Mariana is a Graphic Designer graduate from the University of Buenos Aires and a Type Design graduate from The Cooper Union in New York. Mariana has worked with clients such as Faena Hotels, 1 Hotel Miami Beach, The Vines of Mendoza, Design Miami, Museums of Buenos Aires, and Faena Art, among others.
Haley Grow
SR. ART DIRECTOR
With a passion for transforming ideas into captivating visuals, Haley brings nine years of experience to the canvas of creative design. Throughout Haley’s career, she has crafted branding, print materials, digital campaigns, and corporate identities for renowned brands, including Amazon, L'Oréal, Deloitte, KPMG, Showtime, ADP, Polaris Snowmobiles, and General Mills. Melding innovation with artistry, Haley has honed her skills to sculpt meaningful brand narratives that resonate with audiences. Haley uses the power of design to elevate brand experiences and drive results, with meticulous attention to detail. In an ever-evolving design landscape, Haley strives to stay at the forefront of industry trends to push the boundaries of creativity.
Nicole Sinclair
Head of Hospitality
Industry leader with over 30 years of Operations, Hospitality and People Leadership experience within a variety of international business environments. Nicole is a cultural architect focused on creating engaging team member and consumer journeys that drive growth, loyalty and profitability across the hotel, technology and real estate industries. Her passion is building and transforming teams to deliver unique branded experiences from start up through to operational excellence. Nicole’s background includes international luxury and lifestyle hotel leadership, Six Sigma, executive recruitment and product development for some of the most respected brands.
Mélina Salem
Account Manager
Mélina is an experienced account manager with a passion for projects that require both conceptual and analytical thinking. She’s committed to developing innovative and compelling creative content that resonates with audiences. Her goal in her professional endeavors is to drive growth and facilitate the creation of impeccable creative work that is backed by strategy and creates cultural impact on behalf of brands.
Heather Eadie
Account Manager / Project Manager
Heather’s introduction to hospitality was with Starwood Hotels & Resorts - and she’s been obsessed with the industry since! With nearly a decade of experience working with brands like Marriott International, Hyatt Hotels & Resorts, and Palm Beach Tan, Heather seeks creative and strategic marketing solutions to stand out in competitive spaces. Heather is a lifelong learner passionate about relationship building, project management, and digital marketing.
Lexi Ortiz
Account Manager / Project Manager
Lexi is a highly-organized and motivated Account & Project Manager with a demonstrated track record of building relationships with clients, developing successful marketing campaigns, and managing teams of account executives. Since being in the industry for the past 7 years, she has gained a wealth of skills and knowledge in marketing strategies, media planning and problem-solving. With several years of experience working with top hotel management groups, she’s had the opportunity to collaborate with various departments to achieve strategic objectives and meet client KPIs.
Sawyer Wilson
Copy Writer
Sawyer is a detail-oriented copywriter, editor, and brand storyteller, passionate about helping brands define their identities and communicate authentically with their audiences. With 7 years of writing and strategy experience, Sawyer has helped elevate brands in a variety of industries, from ethical fashion and food to women’s health and hospitality. Whether she’s writing quippy campaign messaging or digging into a brand’s tone of voice, she’s passionate about using compelling language paired with strategic thinking to drive home effective brand communications.
Leslie Jernegan
Copy Writer
As a writer and editor with over ten years in the field, Leslie Jernegan’s portfolio ranges from luxury hotel brands to R1 universities and children’s authors. With an MFA in creative writing, she’s earned a Fulbright grant in Argentina and has taught undergraduate writing classes domestically and internationally. For the last four years, she’s been based approximately nowhere, with such a lifestyle informing much of her work.
Katie Giattini
Designer
Katie Giattini, a Pratt Institute graduate, brings over 9 years of graphic design experience across multiple industries. With a versatile and well-developed skill set, she has excelled in sectors such as corporate design, hospitality, consumer products, and healthcare. Katie’s expertise spans both print and digital media, consistently delivering impactful design solutions that resonate with audiences. Her proficiency in branding, packaging, marketing collateral, and web design makes her an invaluable asset to any creative team. Known for her keen eye for detail and passion for innovation, Katie continually pushes creative boundaries to craft compelling visual narratives that engage and inspire.
Bridget Phillips
Spa & Wellness Collaborator
Bridget was introduced to the spa, fitness and wellness industry over 20 years ago. She specializes in pre-openings, feasibility and concept reports, marketing, and operations and working in collaboration with teams and creating a vision that becomes a reality. Bridget has collaborated with an array of world-renowned brands such as St Regis Hotels & Resorts, Wynn & Encore Resorts, Faena Hotel & Residences, and Loews Hotels & Resorts. Creating cutting edge and innovative wellness platforms is Bridget’s passion. She is motivated and intrigued by the ever-evolving industry trends and sharing this knowledge with like-minded individuals.
Sebastián Gagin
Design Collaborator
Sebastian Gagin is a senior Graphic Designer graduate cum laude from the University of Buenos Aires, where he was also a teacher. With over 10 years of experience, and a keen eye for detail, his practice explores the intersection of design, illustration, maps, wayfinding, sustainability, typography, books, posters and experiments to touch minds and hearts. Sebastian lives and works in Argentina, with projects from all around the world.
Karina Cukierman
Design Collaborator
Karina is a senior Graphic Designer graduated from the University of Buenos Aires. For the past 15 years she has worked on international agencies and design studios where she focused on the development of digital projects ranging from websites and apps, product launches and marketing campaigns, to motion graphics and branding, becoming an expert on the deployment of visual systems in the digital realm. She is based in Argentina, from where she collaborates in design projects from around the world.
Nilou Motamed
Content Collaborator
Nilou has been shaping the conversation in food and travel for more than 20 years. Nilou was named editor-in-chief of Time Inc’s Food & Wine, overseeing editorial operations and content for all franchises and partnerships. Previously, Nilou directed Travel + Leisure’s culinary and restaurants coverage, instigating various specials combining print, digital, social, and broadcast in a global food platform. She has been named one of AdWeek’s 30 Most Influential People in Food.
Richie Hell
MUSIC COLLABORATOR
Richie is a world-renowned artist, known for his immersive music creations which often push the bounds of creativity. Born in Buenos Aires, Argentina, where he’s widely known both as a DJ and producer, he arrived in Miami in 2015 and quickly became a favorite at clubs and festivals. Today, Richie curates music experiences and playlists for our clients, filling spaces with intercontinental rhythms, universal beats, and shamanic influences.
Iris Garrido
DESIGN COLLABORATOR
Iris is a creative activator with 10 years of experience in brand and concept creation, as well as digital design with a strong focus on visual storytelling. Iris holds a background in advertising and has a keen eye for capturing unique creative potentials. Her collaborations contain a special signature that is strategic yet inspirational - going beyond functionality to get to the “soul” of the project. Iris is an Art Direction graduate from Miami Ad School and has worked in London, Miami and New York City.
Zoe Lukov
Art & Culture Collaborator
Zoe is a curator and writer. A founding board member of Desert X, most recently she was chief curator for Faena Festival, where she organized the programming of new commissions, films, talks, and performances.. She has worked in curatorial and project management roles for Prospect 3, MOCA Los Angeles and Jeffrey Deitch Inc. and was a 2010-2011 Fulbright scholar in Colombia.